Yahoo Quips

Yahoo Quips is a topic based social network concept that combined the idea of delivering content to a user that they already had declared interest in with the ability to add their own and share across all other social networks.

On the business side, the goal was to convert occasional Yahoo users into daily users by giving them an entertaining and compelling way to engage with the topics they love.

Our three principles to achieve this goal were:
1) Increase User Payoff (make it really valuable)
2) Optimize for Mobile/Social (was/is the future)
3) Leverage Yahoo content algo with user curation

Work was executed while lead UX designer at Yahoo.

Role
Product Concept
UX + Visual Design

Client
Yahoo