Trade Clash Brand Identity
Brand identity project for the Trade Clash daily fantasy stock trading app. The goal was to create a fun, energetic brand that appeals to enthusiasts and students of the stock market. The brand building process began with the creation of a Brand Brief - a single page document that defines a company, its mission and vision, its customers and competition as well as its immediate and future goals. The Brand Brief is essential in that it creates clarity and consensus among stakeholders and underpins the creation of all brand assets. After the Brand Brief was established a Trade Clash Brand Guide was then created which illustrates how to express and utilize various brand elements across all media and consumer touch points. AX3 partnered with Trade Clash and created a Brand Brief, Brand Guide as well as all assets specific to their brand needs. Role Brand Brief + Brand Guide Logo + Icon Design Stationary Design Client Trade Clash/Skapandi Inc.