NPX Text Analytics

Among the many projects executed for the Satmetrix CEM Platform (NPX) - the ux design of the platforms text analytics feature was among one of the most challenging.

The project consisted of two components - the first was to author a tutorial introducing new users to key concepts and definitions of text analytics.

The second component was to design the tag management task flow as well as to rethink the cumbersome tag builder interface offered by a third party vendor. AX3 created a more intuitive solution and designed two versions of the new ui - one that only addressed tag keywords and the other included the ability to add custom phrases via operators.

AX3 was able to make this technically complex feature set more accessible by re-structuring the ui into coherent parts and clearly sequencing the order of tasks needed to successfully implement text analytics on the NPX platform.

Role
Content Strategy
UX + Visual Design

Client
Satmetrix